About HERA

Inspiration from SEOULISTA

SEOULISTA, HERA’s muse to enlighten the world

SEOULISTA is a Korean woman who captivates the world with her confidence, dignity, boundless passion and beauty.

HERA is a long-time leader in K-Beauty that has attracted women around the world and now delivers the special, unique blend of K-Beauty through SEOULISTA: a woman who, like the Parisienne and New Yorker before her, stands as an icon of the future and new era, and is a source of endless inspiration for HERA.

SEOULISTA and her exceptional beauty

She is an attractive woman who stands out with real presence wherever she goes. She has a natural and well-honed instinct to see beyond beauty and fashion trends to create her own, inimitable style with her sense of beauty.

She is professional. She has a sophisticated manner and good sense. She does well at her job and makes rational and informed decisions. She is a people-person actively engaged in building up relationships.

The center of her life is none other than herself. She is the only arbiter of her life and never loses confidence or dignity.

SEOULISTA, a 21st Century icon

SEOULISTA is the muse that embodies HERA's ‘Exceptional Beauty from SEOUL’. She is a byword for a beautiful woman who not only represents Korea, but also stands as a beauty icon who contributes to a differentiated culture that goes beyond beauty brands to spread it all over the world. HERA delivers the beauty, value and special charm of the SEOULISTA, the beauty messenger creating and leading trends in Asia.